PricewaterhouseCoopers (PwC) announced its exit from nine African countries on April 16. The exit was based on a strategic review and the streamlining of operations.
This development follows reports of its exit from African countries to reduce financial and reputational risks in high-risk, too-small, and unprofitable markets.
PwC exited Malawi in January 2021, selling its operations to a local firm, Audit Consult Ltd, for about US$100,000.
In January 2025, PwC officially closed its operations in Zimbabwe, transferring its business to Vista Chartered Accountants. Before that, PwC’s competitor, Deloitte, exited the Zimbabwean market in 2024. Zimbabwe’s challenging economic climate, including hyperinflation and currency, makes it difficult for multinational corporations to operate.
Affected Countries
The affected countries include the Ivory Coast, Gabon, Cameroon, Madagascar, Senegal, the Democratic Republic of Congo (DRC), the Congo Republic, the Republic of Guinea, and Equatorial Guinea.
These decisions to shut down operations in these countries are part of PwC’s broader strategy to withdraw from high-risk or unprofitable markets.
Rationale Behind PwC’s Decision to Exit Nine African Countries
PwC’s decision to shut operations in nine African countries was driven by financial, reputational, and operational factors.
Reputational Concerns
Regarding its reputation, PwC has been wrestling with several reputational and regulatory challenges at its offices in the UK, China, and Saudi Arabia. For instance:
- In March 2023, the UK’s Financial Reporting Council fined PwC £5.63 million for inadequately reviewing Babcock’s accounts.
- In September 2024, Chinese regulators suspended PwC’s auditing unit in mainland China for six months and fined it 441 million yuan ($62 million). China accused PwC of audit failures related to property developer China Evergrande’s $78 billion fraud.
- In March 2025, Saudi Arabia’s Public Investment Fund banned PwC from acquiring advisory and consulting contracts till February 2026.
- In March 2025, the UK’s Financial Reporting Council fined PwC roughly £2.9 million over its flawed 2019 audit of Wyelands Bank.
Therefore, PwC is exiting markets with regulatory and operational risks to restore its reputation. Before leaving nine African countries, it urged local partners to drop high-risk clients.
Refocusing Strategically on Key African Markets
With PwC withdrawing from these nine African countries, it is refocusing on its core high-growth strategic markets, which include South Africa, Nigeria, Kenya, Ghana, Morocco, etc.
Country |
Key Attributes |
South Africa |
Africa’s largest economy; most advanced economy in Africa; diverse industries; strong financial and legal sectors; PwC’s largest African hub; HQ of multinationals |
Nigeria |
4th largest economy; diverse industries; major clients in oil & gas, FMCG, banking, and fintech |
Kenya |
East African hub; strong tech and financial services sector |
Ghana |
Western African hub; Stable democracy; growing middle class; expanding oil, mining, and financial services |
Egypt |
North African economic leader; ties to the Middle East, Europe, and North Africa region |
Morocco |
Gateway to European and West African markets; stable political environment; strong banking and industrial sectors |
Namibia |
Stable economy; financial sector linked to South Africa; growing consulting market |
Mauritius |
Financial services hub; attractive legal and tax framework for international business |
With PwC withdrawing from these nine African countries, it is refocusing on its core high-growth strategic markets, which include South Africa, Egypt, Nigeria, Kenya, Ghana, Morocco, etc.
Core markets show steady economic growth, large multinational clients, and strong demand for audit, tax, and consulting services. In addition, Nigeria, South Africa, and Egypt account for over 50% of Africa’s GDP.
Key cities like Nairobi, Cairo, Lagos, and Johannesburg serve as head offices of prominent multinational corporations and banks. Furthermore, these cities serve as hubs for trade with neighbouring markets.
PwC is not the only professional services firm reevaluating its international strategy. Following the 2024 merger of its UK and Swiss operations, KPMG will reduce its global offices to 30 and merge its 13 African offices into one by September 2026.
At the same time, Ernst & Young announced it would consolidate its 18 serviced regions into 10 “super regions” as part of a cost-cutting initiative.
Market Conditions in PwC’s Exited African Countries
In April 2025, PwC announced plans to exit nine African countries amid reputational, financial, and operational factors. The countries in question are mostly Francophone and are deeply reliant on natural resources.
Country |
Market Conditions |
Côte d’Ivoire |
Regulatory hurdles affect multinational companies; depends heavily on agriculture, particularly cocoa exports |
Gabon |
A country with an economy that relies heavily on oil, resulting in limited diversification of its economic activities |
Cameroon |
Security problems in specific regions and regulatory hurdles hinder investments |
Democratic Republic of Congo (DRC) |
Political instability, ongoing conflicts, and complex regulatory frameworks have created a high-risk business environment |
Republic of Congo |
Economic instability caused by reliance on oil prices |
Madagascar |
Political instability and inadequate infrastructure have hindered economic development and reduced foreign investment |
Guinea |
The business environment is affected by infrastructure issues, coups, and political uncertainties |
Senegal |
Market size small with low profitability margins |
Equatorial Guinea |
An economy heavily reliant on oil and gas exports, limited diversification, concerns over transparency and governance, and Western sanctions impact the investment climate |
Brief History of PwC in Africa
PwC has a longstanding presence in Africa, dating back to the early 20th century.
Early Beginnings (Late 19th – Early 20th Century)
PwC’s origins began during the British colonial period, when companies like Price Waterhouse and Coopers & Lybrand opened offices in South Africa, Egypt, Kenya, Nigeria, and Zimbabwe. The British government used these firms for colonial administrations. The launch of its first office in Johannesburg, South Africa in 1921 established PwC’s presence on the African continent.
Post-Colonial Expansion (1960s–1990s)
Following the 1960s independence waves, PwC expanded its tax advisory, consulting, and risk management services in Nigeria, Ghana, Kenya, and South Africa.
Merger(1998–Present)
In 1998, Price Waterhouse and Coopers & Lybrand merged to form PricewaterhouseCoopers (PwC). The company operates in various African countries and offers audit, advisory, tax, and digital transformation services.
What PwC’s Exit Means for the Future of Consulting in Africa
PwC’s decision to cease operations in nine African countries will significantly affect the consulting landscape in Africa.
Its exit signifies that the global professional service company will concentrate on Africa’s most commercially viable and stable markets.
Countries such as Nigeria, South Africa, Egypt, and Ghana will continue to attract leading global consulting firms due to their economic size and stable client base.